Playing to Your Strengths Leadership Development & Professional Training
Leadership Development & Professional Training

Culture & Leadership Development

Playing to Your Strengths specializes in the design, delivery, and implementation of programs that transform performance for senior leaders, executive teams, and organizational cultures. This includes the identification and integration of the values that drive behavior, actions and decisions.  The objective is to support individuals or groups in leading values-driven lives so that they can operate at their highest levels of performance, make the difference they want, and create the legacy they want.


Leadership development, values assessments, cultural transformation, senior team building, group facilitation, employee recognition, personal growth, coaching, mentoring, program design, training.




Joan Shafer BIO

Joan ShaferJoan is a management consultant who specializes in culture analysis, values integration, and leadership development for senior executives and managers.  She has worked with companies, NGO’s, communities, and non-profits in North America, Europe, South America, Asia, Africa, and Australia and has trained over 1000 consultants in values-based assessments and strength-based methodologies globally.

From 1997 – 2007, Joan was the Senior Partner at Richard Barrett & Associates, which she and Richard co-founded in 1997 to support leaders in building values-driven organizations.  There she was responsible for the creation and implementation of values assessment analyses, cultural transformation programs for organizations, and leadership development.  She created all the CTT training programs for consultants and change agents globally.


  • Cultural Transformation Tools® (CTT)
  • Values-Based Leadership: Business Simulation
  • Appreciative Inquiry (Charter Member)
  • Myers-Briggs Type Indicator (MBTI)
  • Archetype Assessments (OTCI & PMAI)
  • Frameworks for Change® Coaching
  • Game of Transformation®
  • Conflict Mediation
  • Consultative Leadership
  • Victim-Offender Conferencing

Career History

  • Owner of Playing to Your Strengths 1997– present
  • CLO – Merryck & Co. – 2007-present
  • Co-founder and Senior Partner – The Barrett Values Centre 1997-2007
  • Educational Staff – Findhorn Foundation 1994-1997
  • President – Journeys for Women 1989-1993
  • Owner – tourist business, Santorini, Greece 1988
  • Global sabbatical – 1987
  • Project Manager / Project Engineer – TRW, Hughes Aircraft, AIRCO 1975-1987
Joan Shafer


+1 808 747 1647 (M)